From a stagnant list to scaling revenue: how we rebuilt email marketing for one of the UK’s biggest supplement marketplaces
Klaviyo was in the red, deliverability was low, subscribers weren’t growing and a damaged sender reputation meant emails weren’t reaching inboxes. We rebuilt email for this marketplace by cleaning, segmenting and warming the list. Then we launched strategy-led campaigns that turned email into the brand’s biggest revenue channel.
We started with the unglamorous but essential work - fixing deliverability and reputation. Through technical clean-up and segmentation we rebuilt trust with inbox providers and got emails landing again.
Then we got to work on what actually drives revenue. Consistent campaigns to build connection, introduce offers and show up around key eComm dates like BFCM.
We backed this up on site with banners that mirrored inbox messaging so the experience felt joined up from click to checkout.
With the foundations fixed and a clear plan in place, email went from being an afterthought to one of the brand’s most profitable channels.
