Built to win before launch: how we set a DTC supplement brand up for success with email marketing

Discpln came to FREN needing to build serious demand ahead of a highly anticipated launch. We knew exactly what to do to make email a strong sales channel before the brand was even live.


Most brands wait until launch day to start selling. Brands under our watch don’t.
We introduced a pre-launch campaign to warm the audience, build trust and get people ready to buy. At the same time, we built the core four flows to capture and convert demand from day one. A post-launch campaign followed to turn that momentum into real revenue.
The result? A brand that launched to a warmed, ready-to-buy list with an email system already driving sales.
No slow start and no wasted traffic. Just an email system ready to convert from the moment the brand went live.

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