Rebuilt for retention: how we turned a gifting brand into a high-converting DTC machine with real repeat power
Feel Good Tea came to us wanting to step into a new era. Known mainly for gifting, their goal was to become the Middle East’s go-to brand for tea. We accepted the challenge and rebuilt their Shopify site with CRO at the core, launched the essential email flows and introduced monthly email marketing to drive consistent retention and revenue.
We gave Feel Good Tea a full retention transformation. First came a Shopify site rebuild that featured cleaner UX, simplified PDPs and a smoother path to purchase that removes friction and drives serious sales.
Then we moved on to what actually drives growth. We launched the core four email flows to capture, convert and win customers back and kicked off with weekly campaigns to keep the brand front of mind.
The outcome? A tea brand no longer boxed into gifting but built for repeat purchases, stronger retention and consistent growth.
