ilik Health
From major drop-offs to serious conversions: how we fixed the funnel for the GCC’s first personalised skincare brand
services
EMAIL MARKETING
WEBSITE OPTIMISATION
overview
ilik had a conversion problem. Users were completing the skincare quiz but dropping off before purchase and the site wasn’t optimised for conversion. We rebuilt both with CRO-led design and copy, fixed the leaks in the funnel, launched automated flows to recover drop-offs and built a seamless journey from quiz to checkout that converts.
industry
Telehealth
37% increase
on application-form-to-checkout conversions
21% reduction
in checkout abandonment
+ 45% revenue
after introducing reengagement flows
32% reduction
in homepage bounce rate
We started by plugging the biggest leak in the funnel - building re-engagement email flows that nurtured quiz applicants, reactivated drop-offs and converted them into paying customers. Then came the site rebuild. A brand new website designed and optimised for maximum CRO with simplified PDPs, streamlined navigation and clearer CTAs that guide customers from quiz to checkout with zero friction.
The FREN Effect
FREN just get us
“Honestly everything they’ve delivered has been great. I really felt like they were part of the team.”
FOUNDER & CEO, ILIK HEALTH
