From retailer-reliant to DTC-ready: how we revived a global beauty brand & reactivated 40k+ email subscribers
After years of relying on retailers, PROJECT wanted to take back control. Their DTC channel was nonexistent, the website wasn’t set up for conversions, 40k+ email subscribers were sitting idle and there was zero email strategy in sight. We changed the game with a new conversion-led site and by introducing a powerful email ecosystem that reignited engagement and turned attention into consistent sales.
We gave PROJECT a full eComm reset. A Shopify site rebuilt to actually convert with a CRO-led structure, clear PDPs that offer value and a seamless path to purchase that leaves zero room for drop-offs.
Then we made the email channel start pulling its weight. We introduced the core four email flows to capture new demand, recover abandoned traffic and win old customers back. The biggest unlock? Re-engaging 40k+ dormant email subscribers with a data-led strategy and consistent revenue-driving campaigns.
Now PROJECT is no longer reliant on retailers but driving sales and retention through its own DTC channel.
